Instagram Content Addressing Pruritic Urticarial Papules and Plaques of Pregnancy: Observational Study

Background Pruritic urticarial papules and plaques of pregnancy (PUPPP) is the most commonly diagnosed pregnancy-specific dermatosis. It presents with intense pruritus can be difficult to manage, which encourages mothers look social media for camaraderie advice. Objective This study aimed characterize sources thematic content Instagram posts in order define influential groups users. Our goal was determine status online discourse surrounding PUPPP elucidate any potential space health care provider intervention via creation accounts dedicated information dissemination patient populations. Methods Three hashtag categories were selected (#PUPPP, #PUPPPs, #PUPPPrash), top public from each analyzed organized by source content. The numbers likes comments also recorded. Results Among 150 category, only 428 total eligible this analysis. Majority (316/428, 73.8%) created who experienced PUPPP. These testimonial nature. A small fraction (14/428, 3.3%) generated physician accounts. Posts blogs extensive followings garnered attention form comments. Conclusions Mothers experiencing comprised majority posting under hashtags selected. common themes included pictures rash personal testimonies. blog received on average. There specialists improve their presence when it comes Patients are seeking out communities media, like Instagram, have questions answered obtain advice management. Accounts large tend more comments, awareness. Thus, we suggest that physicians create potentially partner blog-type outreach.